Berkeley's Telegraph Avenue Hosts First "Shop Local Saturday" Event
Monthly event featuring 40+ independent businesses offers special promotions, live music, and community activities to boost local commerce.
Telegraph Avenue hosted its first "Shop Local Saturday" event, drawing residents to independent businesses across the corridor.
More than 40 businesses participated with promotions, live music, and community activities. Organizers designed the event as a monthly effort to make local shopping more visible and easier to plan.
Participating merchants said the event helped introduce new customers to shops, cafes, and service providers that depend on regular neighborhood traffic.